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By: Charlotte Aksenchuk
Digital out of home advertising was labelled one of the fastest growing advertising channels in 2021 and is experiencing rapid growth within the first quarter of 2022. OOH, or Out-Of-Home advertising are advertising channels like billboards, bus shelters and transit vehicles, to name a few. Digital Out-Of-Home advertising combines the broad audience of OOH advertising, with the analytics and hyper-targeted nature of online marketing – think Google and Facebook Ads, to consumers, in an offline channel.
DOOH advertising allows for hyper-targeted messaging to consumers. In comparison with the broad net that traditional OOH advertising has, DOOH advertising can go a lot further in terms of messaging. Reaching a specific audience with a targeted message, in a key, high volume location has a much higher impact, and is able to reach your idea customer. For example, playing ads for a after 5 pm to reach the crowd thinking about their dinner.
With a classic OOH channel, there isn’t really a way to get real-time audience insights, or any audience insights at all. DOOH ads can track the number of impressions, and plays on an ad. INEO Welcoming Systems have AI insights that track the number of plays, impressions, and other key metrics for your ad. This smart technology integration is helping bridge the gap between key insights normally reserved for online one-to-one advertising and bringing it offline to OOH advertising.
While content interactions, such as clicks or video plays have been reserved for only online one to one marketing channels, consumers can now interact with DOOH ads at the time they are being seen. With elements such as QR codes, your consumers are interacting with ads in a way that was far less common in an OOH space. DOOH ads allows for companies to experiment with new and engaging ways to capture the attention of potential customers.
OOH advertising used to be reserved for high-budget media and advertising companies with national clients. With more screens becoming available daily on the INEO Network, accessing DOOH advertising channels has never been easier. Reach more potential customers through DOOH ads, at a fraction of the price of before.