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Digital out of home advertising was labelled one of the fastest growing advertising channels in 2021 and is experiencing rapid growth within the first quarter of 2022. OOH, or Out-Of-Home advertising are advertising channels like billboards, bus shelters and transit vehicles, to name a few. Digital Out-Of-Home advertising combines the broad audience of OOH advertising, with the analytics and hyper-targeted nature of online marketing – think Google and Facebook Ads, to consumers, in an offline channel.
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